{"id":6,"date":"2020-07-20T08:26:11","date_gmt":"2020-07-20T06:26:11","guid":{"rendered":"https:\/\/studioventinove.com\/index.php\/home\/"},"modified":"2023-04-01T12:11:16","modified_gmt":"2023-04-01T10:11:16","slug":"home","status":"publish","type":"page","link":"https:\/\/studioventinove.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6\" class=\"elementor elementor-6\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99568ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99568ce\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-811239a\" data-id=\"811239a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6a15aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6a15aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecf264\" data-id=\"9ecf264\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aaba4e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"5aaba4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Dall\u2019esperienza maturata nell\u2019ambito della comunicazione editoriale da\u00a0<strong>Giulia Ivaldi<\/strong>\u00a0e<strong>\u00a0Martina Castoldi<\/strong>,\u00a0<span class=\"s1\">nasce\u00a0<\/span><a href=\"https:\/\/studioventinove.com\"><strong>studio29<\/strong><\/a><span class=\"s1\">, una nuova realt\u00e0 specializzata in\u00a0<\/span>Influencer Marketing<span class=\"s1\">,\u00a0<\/span>Digital PR\u00a0<span class=\"s1\">e\u00a0<\/span>Social Advertising<span class=\"s1\">,\u00a0<\/span>che si rivolge principalmente all\u2019editoria.<\/p><p class=\"p1\"><strong>studio29 esordisce con il lancio del nuovo romanzo di\u00a0<span class=\"s2\">Susanna Tamaro\u00a0<em>\u2018<\/em><\/span><em>Una grande storia d\u2019amore\u2019<\/em>,\u00a0<span class=\"s1\">edito da<a href=\"http:\/\/www.solferinolibri.it\/\">\u00a0<\/a><\/span><a href=\"http:\/\/www.solferinolibri.it\/\">Solferino Libri<\/a><span class=\"s1\">, per il quale ha curato la\u00a0<\/span>campagna di influencer marketing<span class=\"s1\">.<\/span><\/strong><\/p><p class=\"p2\"><span class=\"s1\">Con lo slogan\u00a0<em>\u2018<\/em><\/span><em>Perdersi per ritrovarsi. Siamo tutti in cerca di una grande storia d\u2019amore\u2019<\/em>,\u00a0<span class=\"s1\">il concept\u00a0<\/span>ideato per la campagna si collega a uno dei temi centrali del romanzo: l\u2019amore vissuto come un viaggio per trovare l\u2019altro, ma soprattutto per ritrovare se stessi.<\/p><p class=\"p2\"><strong>studio29 ha coinvolto come partner del progetto i marchi\u00a0<span class=\"s2\">Invicta\u00a0<\/span>e\u00a0<span class=\"s2\">Cheerz<\/span>, inviando, a una selezione di influencer in target, una gift box<\/strong>: il romanzo insieme allo zaino Minisac Next di Invicta, a rappresentare il tema del viaggio, e all\u2019album fotografico di Cheerz, a rappresentare il tema dei ricordi come radici.<\/p><p class=\"p2\">L\u2019agenzia ha poi organizzato\u00a0<strong>una diretta instagram tra Giulia Torelli @rockandfiocc e Daniela Collu @stazitta<\/strong>, durante la quale le influencer hanno risposto alle domande della loro community legate al concept della campagna.<\/p><p class=\"p1\"><span class=\"s2\">Martina Castoldi\u00a0<\/span>e\u00a0<span class=\"s2\">Giulia Ivaldi\u00a0<\/span>hanno lavorato per diversi anni per la casa editrice\u00a0<span class=\"s2\">Neri Pozza<\/span>, dove si sono incontrate e dove, parallelamente ai loro ruoli, hanno capito l\u2019importanza di studiare un\u00a0<span class=\"s2\">nuovo\u00a0<\/span><span class=\"s2\">modo di comunicare i libri<\/span>, che si distaccasse dalle dinamiche prettamente editoriali.<\/p><p class=\"p1\">Negli anni di lavoro insieme hanno ideato diversi progetti che affiancavano alla comunicazione tradizionale campagne di influencer marketing con eventi speciali come l\u2019<span class=\"s2\">escape-room\u00a0<\/span>dedicata al lancio de \u2018Le sette morti di Evelyn Hardcastle\u2019 di Stuart Turton, la\u00a0<span class=\"s2\">festa della scuola anni \u201990\u00a0<\/span>per il lancio di \u2018Un dolore cos\u00ec dolce\u2019 di David Nicholls, e il\u00a0<span class=\"s2\">laboratorio di ricamo\u00a0<\/span>per il lancio de \u2018La ricamatrice di\u00a0<span class=\"s1\">Winchester di Tracy Chevalier.\u00a0<\/span>Tre grandi successi che hanno scalato le classifiche<span class=\"s1\">.<\/span><\/p><p class=\"p1\">Il mondo dei social ha indubbiamente un valore crescente per l\u2019editoria, e nonostante gi\u00e0 da qualche anno gli editori riconoscano l\u2019importanza dei bookblogger e di alcuni influencer, accanto alla stampa tradizionale, ancora non adottano strategie di comunicazione elaborate ad hoc che siano in grado di aggiungere valore al libro, e studiate in modo mirato per il canale a cui si rivolgono.<\/p><p class=\"p1\">In questo contesto studio29 si propone sul mercato come\u00a0<span class=\"s1\">agenzia\u00a0<\/span>totalmente incentrata sui\u00a0<span class=\"s1\">nuovi metodi di\u00a0<\/span>comunicazione offrendo servizi di\u00a0<span class=\"s1\"><strong>Influencer Marketing<\/strong>,\u00a0<\/span><strong><span class=\"s1\">Digital PR e\u00a0<\/span><\/strong><span class=\"s1\"><strong>Social Advertising<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dall\u2019esperienza maturata nell\u2019ambito della comunicazione editoriale da\u00a0Giulia Ivaldi\u00a0e\u00a0Martina Castoldi,\u00a0nasce\u00a0studio29, una nuova realt\u00e0 specializzata in\u00a0Influencer Marketing,\u00a0Digital PR\u00a0e\u00a0Social Advertising,\u00a0che si rivolge principalmente all\u2019editoria. studio29 esordisce con il lancio del nuovo romanzo di\u00a0Susanna Tamaro\u00a0\u2018Una grande storia d\u2019amore\u2019,\u00a0edito da\u00a0Solferino Libri, per il quale ha curato la\u00a0campagna di influencer marketing. Con lo slogan\u00a0\u2018Perdersi per ritrovarsi. Siamo tutti in cerca di [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studio 29 - Influencer Marketing, Digital PR, Social Advertising<\/title>\n<meta name=\"description\" content=\"Ci piace immaginare nuovi modi di comunicare e trovare le persone pi\u00f9 adatte per farlo. 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